Did you know that Cinderella is one of the most well-known stories around the world? It comes in hundreds of forms and guises, but it is not always the same Cinderella. The main thrust of the story is however similar; a poorly treated girl who wins the heart of a rich and powerful man.
How can Cinderella help you create a brilliant brand for your business?
Cinderella helps us see the power of archetypes. These are hard wired into all of us, into our psyches. Carl Jung, the psychologist, saw them as collectively inherited data that we all carry with us. For example we all carry within us an idea of a ‘mother’ archetype or an ‘evil’ archetype. How many teenage girls have an anguished ‘Cinderella’ moment when they feel hard done by, and wish that their Prince Charming would come and find them and whisk them away from it all?