I’ve spoken to at least 3 clients this week who have compared themselves to their competitors, and felt deflated as a result.
A syndrome otherwise known as Compare and Despair.
A syndrome which is very common amongst small business owners.
I always ask clients not to Compare and Despair, but rather to Compare and Prepare.
Negative comparisons often lead to inactivity; which starts you moving backwards, “Look at what they are doing, they are so much better than me, why should I bother?” (more…)