“In order to be irreplaceable, one must always be different.” Coco Chanel
When you started your business you quite correctly, looked at the competition.
But as time goes by, do you keep looking to see what is going on out there, and ensure you are standing out from the crowd?
Try to do a market or competition audit once a year (twice a year would be even better); it will naturally lead you to think about your offering and your brand. This will help keep you ahead of the curve.
I suggest you try to find a spare hour or so in the next week (easier said than done, you cry!) and work through the following 5 steps, I guarantee it will give you some great inspiration and ideas. (more…)