Georgina Walsh Business Coaching

…strategies for success

Georgina's Blog

Feeling Stupid

Posted by January 12th, 2014

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So how stupid was I feeling yesterday afternoon, standing with my 9 year old daughter on the side of the motorway waiting for an AA tow truck, having put petrol in my diesel car.  Extremely!

I’ve never done it before and, as the AA man politely pointed out, I’ll never do it again.

My daughter didn’t get to gymnastics (sorry Thea!) and as I stood there shame-faced I was more angry with myself for breaking my main New Year’s resolution, not even two weeks into the year.

It was: To slow down and do less, and in doing so achieve more.

Why did I put petrol in a diesel car? Because I was running late and trying to achieve too much in too short a time.  So, I’ve taken my foolish mistake as a wake up call to stick to my resolution.  (more…)

How To Get Customers Knocking at Your Door

Posted by December 8th, 2013

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 As business owners we, of course, love customers to come to us via a referral.

 As customers, we all trust word of mouth recommendations when making a purchase.

 So with these points in mind, I’m often surprised when small business owners don’t have a referral process or system to help bring keen and eager customers to their door.  To make referrals work for you, like any other part of your business you need a system (a simple one, but a system nonetheless). 

Just the briefest of reminders of why referrals are so very marvellous:

 They cut down on marketing costs

  • You get good quality leads who are often ready to buy
  • Growth feeds growth; with your ever increasing band of brand ambassadors out there singing your praises (more…)

Are you Attracting the Right Customers….or the Wrong Ones?

Posted by November 10th, 2013

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Do you offer your product or service to anyone who will listen, and even if they are not listening, do you offer it anyway?

 How can you stop offering to everyone, so that you are just saying yes to the right types of customers? This can sometimes be quite daunting and involve a leap of faith, but it can also be very liberating…..as well as financially rewarding!

 So how do you work out which customers are right for you and which are wrong?

 Do a Bit of Sorting

As a small business coach I often help my clients to segment their customers into groups – sorted by their attitude and behaviours rather than more traditional demographic means, such as age or where they live.   Having done this it is easy for them to create different messages for different groups (as well as decide on the groups they don’t want as customers). This is a strategic marketing tool that all the big brands use very successfully.

Let me show you what I mean from my own business. To begin with my doors were open to all small business owners – Come on in! I can help you! Let’s get started!

However, pretty quickly I created my first ‘segmentation’ and split potential customers into ‘Doers’ and ‘Dreamers or Twiddlers’. As their name implies Doers do. They get on with things and subsequently achieve results. They are fun and rewarding to work with and it is great helping a Doer achieve even more than they could on their own. 

The Dreamers or Twiddlers are another kettle of fish – I have nothing against dreaming, in fact it is one of the first things I encourage new clients to do when creating their vision. But once you have dreamt, you have to do.

Dreamers or Twiddlers don’t get on with things, and there is always going to be something that is getting in their way, or something that they are twiddling with rather than making bigger steps. Some coaches work brilliantly with this kind of group – so now when I come across a Dreamer or Twiddler I politely say no, but always have another coach I can recommend they could work with. These other coaches refer back to me in return – so by saying no to the customer I don’t want I get back the sort of customers I do want. (more…)

Are you Guilty of Compare and Despair?

Posted by October 20th, 2013

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I’ve spoken to at least 3 clients this week who have compared themselves to their competitors, and felt deflated as a result.

A syndrome otherwise known as Compare and Despair.

A syndrome which is very common amongst small business owners.

I always ask clients not to Compare and Despair, but rather to Compare and Prepare.

Negative comparisons often lead to inactivity; which starts you moving backwards, “Look at what they are doing, they are so much better than me, why should I bother?” (more…)

Dare to Dream; How is your 2020 vision?

Posted by October 12th, 2013

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 Now, I simply want you to lean back, relax, close your eyes and have a bit of a focused daydream.

Think about where you would like you and your business to be in 3 years’ time, or 5, or 7 – think up to 2020……….and beyond.

Drift off and get engrossed in your daydream and really think about what you will be doing, saying and feeling.  Also what will others around you and your customers be doing, saying and feeling?

See, hear and experience it in all its glory, really take time to immerse yourself in this daydream until you go from dreamy to fizzy with excitement about all the possibilities! (more…)

Is Cinderella the key to Creating a Great Brand for Your Small Business?

Posted by September 22nd, 2013

Did you know that Cinderella is one of the most well-known stories around the world?  It comes in hundreds of forms and guises, but it is not always the same Cinderella.  The main thrust of the story is however similar; a poorly treated girl who wins the heart of a rich and powerful man. 

Cinderella

How can Cinderella help you create a brilliant brand for your business?

Cinderella helps us see the power of archetypes. These are hard wired into all of us, into our psyches. Carl Jung, the psychologist, saw them as collectively inherited data that we all carry with us.  For example we all carry within us an idea of a ‘mother’ archetype or an ‘evil’ archetype. How many teenage girls have an anguished ‘Cinderella’ moment when they feel hard done by, and wish that their Prince Charming would come and find them and whisk them away from it all?

(more…)

Going out with a bang

Posted by September 15th, 2013

blackberriesHow did it get to September! The nights are drawing in and my nine year old daughter is in overdrive making blackberry and apple crumbles from the fruit trees.

As well as overloading on fruit crumble, I find this is the time of year to take stock, to think back but also to think forward.  We are approaching the final quarter of 2013 – so what do you need to do over the next 3 months to ensure you end the year on a high? To make sure you see 2013 go out with a bang and the pop of a champagne cork?

Of course, it is good in theory to plan the final quarter, but what is the likelihood of you doing it? After the summer the month of September is often very hectic as everyone really gets back to work.

(more…)

How positive is your mind-set?

Posted by September 1st, 2013

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“It is your attitude, not your aptitude that determines your altitude.” Zig Ziglar 

Were there ever truer words said?  We all know that having a positive mindset is fundamental to achieving success in both business and in life.  But do you ever find that the rollercoaster ride of running your own business occasionally knocks you off course?  Do you sometimes find those nagging doubts creeping in? Are you guilty of self sabotage? If so, read on… 

Want to know the secrets of a winning mind-set? 

You may have heard me say it before, but first and foremost you MUST have a clear vision for your business.  Why? Because having a clear vision will help you overcome obstacles when they arise, maintain you positivity and keep you on track when the going gets tough! 

Next you need to focus on the positive.!

Focus on the negative aspects of your life and guess what?  You’ll attract the negative because it’s what you’ve come to expect!  Start by setting positive intentions for yourself at the beginning of each day to help create that supportive and empowering mindset – try it for a week and see what difference it makes… (more…)

5 top tips to super-charge your productivity today!

Posted by July 28th, 2013

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Feeling hair-pullingly frenzied and overwhelmed? In this increasingly fast moving, consumer driven world, people are processing information and tasks at a much greater pace than years gone by.

What does that mean for small business owners like ourselves? We need to be fast moving too! But I can’t move any faster! Help!

The answer is to be ever-more resourceful in terms of our time management, so we maximize our productivity (and our profits!). We also need to be resourceful to preserve our energy – we need to ensure we don’t burn ourselves out, as we lack the safety net a bigger organisation can provide.

As a small business coach it is my mission to give you the clarity, confidence and the strategies you need to boost your business and make it the best it can be. So this month I’m sharing with you my 5 top tips for supercharging your productivity without supercharging your exhaustion! (more…)