As business owners we, of course, love customers to come to us via a referral.
As customers, we all trust word of mouth recommendations when making a purchase.
So with these points in mind, I’m often surprised when small business owners don’t have a referral process or system to help bring keen and eager customers to their door. To make referrals work for you, like any other part of your business you need a system (a simple one, but a system nonetheless).
Just the briefest of reminders of why referrals are so very marvellous:
They cut down on marketing costs
- You get good quality leads who are often ready to buy
- Growth feeds growth; with your ever increasing band of brand ambassadors out there singing your praises (more…)