…strategies for success
I suspect you and your business are pretty fab, but here are some pointers to help you make your business even more fab!
There are many facets of creating a strong brand which in turns helps you to deliver strong sales. My favourite part is the FAB part. As you may know, in branding terms FAB stands for Features and Benefits.
Thinking through what your Features And Benefits are can often help your small business and brand take a big leap forward. (more…)
“In order to be irreplaceable, one must always be different.” Coco Chanel
When you started your business you quite correctly, looked at the competition.
But as time goes by, do you keep looking to see what is going on out there, and ensure you are standing out from the crowd?
Try to do a market or competition audit once a year (twice a year would be even better); it will naturally lead you to think about your offering and your brand. This will help keep you ahead of the curve.
I suggest you try to find a spare hour or so in the next week (easier said than done, you cry!) and work through the following 5 steps, I guarantee it will give you some great inspiration and ideas. (more…)