Georgina Walsh Business Coaching

Maximum Achievement

Posted by Georgina Walsh September 9th, 2014

I hope you had a good summer? After a lovely bit of down-time I’m now ramping up for the final part of the year, and some maximum achievement!

This time last year I asked you to maximise your achievement by taking yourself forward and imagining you had achieved the BIG thing you wanted to by New Year.

I asked you to imagine how chuffed you would be feeling with your success, as the New Year champagne corks popped. Clients said doing this New Year visualisation really helped them put things into action, so…

This year I want you to take it a step further, and also dig a bit deeper into yourself.

Here are some questions to help you do that:

What do you want to have achieved by New Year? What BIG thing (or two!) would you have liked to have achieved that would really make you feel proud, delighted and generally rather chuffed with yourself?
Now, be super brave, and think about pushing that BIG thing even further – what would that look like by New Year – something that leaves you saying “I couldn’t do that, could I? How wonderful if I could!”
When you think of this super-brave-super-big achievement, what do you feel? Excitement, fear, blind-panic?
What is the biggest / most persistent negative thought that comes to you? What are those voices in your head saying – you’ll never do it!? Don’t try, you’ll only fail!?
Now park those thoughts, imagine you didn’t have them at all – free of those negative thoughts, write down the big goal or task you would undertake each month until the end of the year to get to that super-big achievement. Now break those into smaller weekly goals or tasks.
What do you need to tell yourself, or do, to keep those destructive negative thoughts at bay, or, even better, to eliminate them altogether – so that you can really sail forward and achieve BIG before New Year?

Keep super positive and action orientated this Autumn and let me know how you get on!

What Season Are You?

Posted by Georgina Walsh September 4th, 2014

If your business was a season, what season would it be? Or, in terms of your own personal brand at work, if you were a season what season would you be?

For example, my business brand would be Spring – full of promise, green shoots, new ideas and growth.

Is yours Spring too?
Or Summer; balmy, relaxing and offering escapism?
Or Autumn; cosy, wrapped-up warmth and comforting?
Or Winter; fresh, crisp and invigorating?

What season best sums up your brand and what words and phrases can you bring to your communications or your personal actions to reflect this?

We all know that making money is serious business. Branding and marketing are meant to be the fun bits of running your business.  Doing light-hearted exercises such as the one above can help your business or personal brand by defining the ‘brand personality’.

This helps inform the tone and feel of your brand, a key aspect in designing logos, your website, your promotional material and even down to what clothes you wear.

The classic Brand Personality question is ‘If your brand was a person, what kind of person would it be?’

But stretch your thinking and also think about other things such as the type of car (more Mercedes than Porche?), a particular celebrity, an animal or holiday destination (Rivieria, Las Vegas, Bali?) that you feel reflects your brand in some way.

You can use these to collect 10 to 12 great descriptive words to further help your brand come alive; it’s easy to lose sight of your brand personality, and it can get diluted in the day-to-day hurly burly.

So, relax, ask yourself some of the questions above and make sure you have a radiant, unique and attractive brand personality that really shines through.