Georgina Walsh Business Coaching

…strategies for success

Georgina's Blog

Are You Charging What You’re Worth?

Posted by May 28th, 2015

I was speaking to someone this week about their business, he is at his wit’s end and wants to throw the towel in. He is exhausted, feeling burnt out and whilst he is hugely appreciated by his clients, and has work coming to his door, he is not making enough money to keep his head above water. Sound familiar?

There are a number of different ways you can look at solving this problem….without of course throwing the towel in.

9 Nifty Strategies 3D CoverOne of the first steps is ensuring you’re charging what you’re worth.

As a coach, consultant or small business owner, it can be very hard to charge higher prices. You feel you need to be able to transparently justify your cost, or that your hourly rate is going to look too high. Maybe you’re in the habit of pitching in a last minute discount hoping it will guarantee you a yes.

Do you want more income? To feel comfortable with charging more ?

……not in a daylight robbery, pull the wool over someone’s eyes kind of a way, but in a way that you feel reflects what you’re worth and the value you deliver?

If so, I’ve put together an e-book to help you think about your pricing and it’s got detail on 9 Nifty Strategies to help you Charge What You’re Worth.

Click here to download it – and you can immediately put some of these strategies into action immediately. Enjoy!

Those feelings of real success and those wonderful champagne moments will only be realised when you are charging what you’re worth.

Are You Marketing Like a Peacock or a Peahen?

Posted by May 13th, 2015

Peacock 1Peacock 3To add to our animal mix here we have some unfortunate peacocks and peahens – unfortunate in that when they popped their little heads out of their eggs they found themselves in the soggy Irish climate rather than the lush vegetation of India or Sri Lanka. However we have had them here for years and they are thriving, so it can’t be all bad.

As Spring marches on the peacocks are busy, busy showing off their tails and looking for a wife. Pictured is one particular chap I walk past each day and it made me think about marketing like a peacock.

With limited marketing budgets many small business owners don’t always push themselves out there as much as they should. How are you doing with your marketing – more peacock or more peahen?

Are You Marketing like a Peacock?
• He is consistent. He has chosen his spot, outside the wood shed and there he parades each and every day, come rain or shine
• He makes a statement, look at his tail, he is gorgeous, he is letting the girls know that he is the very best option
• He doesn’t give up…..even when a gust of wind catches his tail and sails him away from his patch, he turns round and gets back on duty
• He is loud; have you heard the peacock’s cry? It certainly cuts through the air
• He is proud….as a peacock

Or are You Marketing Like a Peahen?
• She is there, but she is in the background
• She is muted both in terms of colour and voice
• She doesn’t stand out, you hardly notice her next to the peacock
• She seems more apologetic than proud

What can you do from today to be more loud and proud in your marketing?