How FAB are You?
I suspect you and your business are pretty fab, but here are some pointers to help you make your business even more fab!
There are many facets of creating a strong brand which in turns helps you to deliver strong sales. My favourite part is the FAB part. As you may know, in branding terms FAB stands for Features and Benefits.
Thinking through what your Features And Benefits are can often help your small business and brand take a big leap forward. (more…)