Blog > What Season Are You?
If your business was a season, what season would it be? Or, in terms of your own personal brand at work, if you were a season what season would you be?
For example, my business brand would be Spring – full of promise, green shoots, new ideas and growth.
Is yours Spring too?
Or Summer; balmy, relaxing and offering escapism?
Or Autumn; cosy, wrapped-up warmth and comforting?
Or Winter; fresh, crisp and invigorating?
What season best sums up your brand and what words and phrases can you bring to your communications or your personal actions to reflect this?
We all know that making money is serious business. Branding and marketing are meant to be the fun bits of running your business. Doing light-hearted exercises such as the one above can help your business or personal brand by defining the ‘brand personality’.
This helps inform the tone and feel of your brand, a key aspect in designing logos, your website, your promotional material and even down to what clothes you wear.
The classic Brand Personality question is ‘If your brand was a person, what kind of person would it be?’
But stretch your thinking and also think about other things such as the type of car (more Mercedes than Porche?), a particular celebrity, an animal or holiday destination (Rivieria, Las Vegas, Bali?) that you feel reflects your brand in some way.
You can use these to collect 10 to 12 great descriptive words to further help your brand come alive; it’s easy to lose sight of your brand personality, and it can get diluted in the day-to-day hurly burly.
So, relax, ask yourself some of the questions above and make sure you have a radiant, unique and attractive brand personality that really shines through.